After researching and analyzing ad's for the past couple of weeks, I have found that Volleyball as a women's sport has had both a negative and positive representation. Many of the ad's showcased women in bikini's, but one has to realize that is their uniform. Women in beach volleyball, play in bikini's to maximize performance. However, one has to wonder how much of the sport's spectator's are truly interested in the sport but also watch to see the women's rock hard bodies in action.
Just as soccer, swimming, triathlon, basketball, etc. all are sports that are mainly watched by men, women can partake in viewing them for both pleasure and for the pure enjoyment of the toned and athletic bodies being put on display. So to simply analyze advertisements with the perspective of a women, it is hard to say that advertisers only utilize women in a negative and over sexualized light. However, there are a lot of outwardly extreme sexualized versions, there are also advertisements that showcase the talent and hard work that these women have put into their sport. To say that the issue is either this or that, black or white, would be inaccurate. The messages that are being sent are both controversial, confusing and contradictory, but one can choose to look at these portrayals with a clear mind, critical eye and greater awareness. In doing this, he or she can truly see what the message and images are being presented and how those images speak to that individual and to our culture and society as a whole.
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