This is a Nike campaign for the Women's U.S. soccer team. The copy reads: "The greatest team you’ve never heard of has together missed out on 13 proms, 74 birthdays, 21 Thanksgivings, and 989 boyfriends. And they don’t regret it. They know why they give up these things. They know that game-changing slide tackles and goals and championships and having a second family and doing it all for each other are the rewards. They know to put team above all else. They are the Greatest Team You’ve Never Heard Of."
The campaign reinforces the idea that women's sports are not given the attention they deserve. Men's soccer, football, baseball, and basketball are constantly in the news and given massive amounts of media attention. This is partly because these sports have enormous fan bases and therefore the media directs its focus off what sports teams and topics their audiences want to hear about. Nonetheless there should be an equal amount of attention directed at women's sports.
The women on this soccer team work hard to achieve their goals and they do it for the love of the game. They love soccer just as much as the men on the Men's Soccer team do and therefore should get as much recognition. As the copy states these women choose to give up important things in a girl's life all because of their dedication to the sport. All the effort they put into it and yet they are "the Greatest Team You've Never Heard Of."
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