VOLLEYBALL

This advertisement is a clear in its purpose and message. The woman in the ad is Nora Tobin, a pro beach volleyball player. The ad argues that Tobin uses FRS and had achieved this perfectly muscular and sculpted body. However, the viewer can also find that it supposedly aids in her energy and performance for volleyball.

Tobin is not even looking into the camera, and as displayed by her bikini, is showing of and displaying her perfect body. This ad emphasizes the false advertising that is so prevalent in sports related ad's. Tobin may use FRS's products, however, as many know, sculpted muscles come from exercising and eating healthy--regardless of the supplements being used.

Without conclusive knowledge, one does not know if her perfectly toned body comes from playing beach volleyball professionally or from FRS, or from both of them.  However, one can note that this advertisement is using her sexuality and body to sell the product.  Often normalized and overlooked in advertising, product related advertising is showcased and accompanied by stick thin models or in this case shapely and toned women.  The issue at hand is not that Tobin is promoting a product, but the fact that she is scantily clad.

The issue then is not that women cannot be seen as strong and athletic, but that it is becoming normalized for society.  To look perfectly toned or stick thin has become something that society sees on a daily basis.  It is a hard issue to fight, especially with advertisements that promote supplements, but yet again, we see women nearly naked trying to sell sex in disguise for a product.