Here is a picture of Venus Williams in a breast cancer awareness campaign. She portrays herself against standard stereotypes of "black and female," instead she is a role model, a humanist, and firstly a professional sports player. Here we can see in this ad that Serena's body is painted in a positive light and she demonstrates humility. I think seeing a professional tennis player in a renown awareness ad campaign demonstrates just goes to show that she is not just a face, she is not just another female model, she a role model for other aspiring female sports players that devotes a piece of herself to a cause.
Anna Kournikova in a K-Swiss ad
Kournikova is dressed to impress, aspiring to some of her female stereotypes, objectifying select features like her legs and stomach but yet its conservative objectification. She isn't overtly exploiting her body and she is portrayed in a graceful, positive light.
Venus Williams in a Sports Illustrated Swimsuit spread
This is a great ad of Venus. She is sexy, she is confident, she is showing off the body her sport has built her. She isn't overly objectified; she is classy and sophisticated. This ad is a positive ad because there is nothing wrong with female body as long as it's portrayed in the right context. This ad is for sports illustrated, so its understandable they are going to use a female model that is wearing less clothing because they want to demonstrate their physical fitness.
What is healthy femininity? These three women are portrayed in the media as women that are empowered by their sport, emphasized their feminine figure, portray themselves in a soft and assured manner, humanized but looked at, feminine stature and confident in their bodies. Even though these women are using their fame and their bodies bring awareness to a product, all of these women are portrayed in positive light.
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