This is a fashion ad done by Bebe, the model is dressed in extremely feminine attire with a turquoise dress, hair piece and heels. However the model is not in a location you would expect with this kind of appearance. She is sitting in the middle of a soccer field with a soccer ball balanced on her feet and even the ball is decorated with stars and glitter.
Even though this is a fashion ad and not an advertisement for the sport of soccer itself it still bounces between the line of being ultra feminine and sporty. To many, the idea of a woman being both sporty and feminine seem like polar opposite traits however there are plenty of women that play sports and enjoy dressing up. Women are expected to always look their best and therefore playing a soccer game in the outfit the model is wearing is not far from the vision that has been put upon women. This is why women feel the need to put on makeup before playing even knowing it will come off mid-game. Women play sports because they enjoy what they are doing and should not have such high expectations of trying to look their best because unfortunately even during the game there are people still critiquing the way she looks. Women should be able to play hard and not worry about how others are perceiving the way they appear.
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