Thursday, July 29, 2010
VOLLEYBALL: Wrap Up and Conclusion
After researching and analyzing ad's for the past couple of weeks, I have found that Volleyball as a women's sport has had both a negative and positive representation. Many of the ad's showcased women in bikini's, but one has to realize that is their uniform. Women in beach volleyball, play in bikini's to maximize performance. However, one has to wonder how much of the sport's spectator's are truly interested in the sport but also watch to see the women's rock hard bodies in action.
Just as soccer, swimming, triathlon, basketball, etc. all are sports that are mainly watched by men, women can partake in viewing them for both pleasure and for the pure enjoyment of the toned and athletic bodies being put on display. So to simply analyze advertisements with the perspective of a women, it is hard to say that advertisers only utilize women in a negative and over sexualized light. However, there are a lot of outwardly extreme sexualized versions, there are also advertisements that showcase the talent and hard work that these women have put into their sport. To say that the issue is either this or that, black or white, would be inaccurate. The messages that are being sent are both controversial, confusing and contradictory, but one can choose to look at these portrayals with a clear mind, critical eye and greater awareness. In doing this, he or she can truly see what the message and images are being presented and how those images speak to that individual and to our culture and society as a whole.
Just as soccer, swimming, triathlon, basketball, etc. all are sports that are mainly watched by men, women can partake in viewing them for both pleasure and for the pure enjoyment of the toned and athletic bodies being put on display. So to simply analyze advertisements with the perspective of a women, it is hard to say that advertisers only utilize women in a negative and over sexualized light. However, there are a lot of outwardly extreme sexualized versions, there are also advertisements that showcase the talent and hard work that these women have put into their sport. To say that the issue is either this or that, black or white, would be inaccurate. The messages that are being sent are both controversial, confusing and contradictory, but one can choose to look at these portrayals with a clear mind, critical eye and greater awareness. In doing this, he or she can truly see what the message and images are being presented and how those images speak to that individual and to our culture and society as a whole.
Wednesday, July 28, 2010
VOLLEYBALL: The bikini's role in Volleyball
Positive advertisements for women in sports, who knew? After researching for ad's for the past couple weeks, I have had a hard time finding even one ad that perpetuates a positive, powerful, healthy image for women. Many of the advertisements seen in today's media for women in sports are sexualized and objectified through their body parts. Volleyball is no exception. Kerri Walsh, a professional volleyball player is seen here as a strong role model and competitor.
As many of you know, beach volleyball is a sport whose uniform is a scantily clad bikini. Because it is played on a beach or sand court and takes place usually in high temperatures the women need to be able to perform, therefore we have the bikini. As controversial as it can be, the bikini in volleyball can be seen as a showcase of the body that has worked and trained to become sculpted and muscular. Although serving a dual purpose, the bikini as seen in this ad is a mere accessory. The main focus is Kerri Walsh and her athleticism and skill. Walsh is perpetrated as an athlete, not a swimsuit model or an object for men to stare at. She is a competitor and a positive influence for both men and women alike.
As many of you know, beach volleyball is a sport whose uniform is a scantily clad bikini. Because it is played on a beach or sand court and takes place usually in high temperatures the women need to be able to perform, therefore we have the bikini. As controversial as it can be, the bikini in volleyball can be seen as a showcase of the body that has worked and trained to become sculpted and muscular. Although serving a dual purpose, the bikini as seen in this ad is a mere accessory. The main focus is Kerri Walsh and her athleticism and skill. Walsh is perpetrated as an athlete, not a swimsuit model or an object for men to stare at. She is a competitor and a positive influence for both men and women alike.
VOLLEYBALL: Kerri Walsh promoting her own sexuality
Kerri Walsh, a professional volleyball player, known for her talent and athleticism with partner Misty May. In this advertisement, Walsh is not only promoting a positive cause- the resolution and cure for HIV/AIDS, but is selling herself short. She is standing in a strong position, yet isn't looking into the camera and is actually faced with her back toward the camera. To amplify this confusing message, Walsh is wearing what seems to be, her team uniform- a bathingsuit. As many know, beach volleyball 'uniforms' are comprised of merely a bikini. However, when trying to sell an advertisement that speaks to a very serious issue, she is promoting her sexuality as well.
In opposition, one may argue that Walsh is a prominent figure in volleyball and is continuing to uphold her image in a positive light through her support of this company. However, she may not be well known in anything but a beach bikini. If Walsh was portrayed in this image in clothes and without the volleyball, would the viewer even know who she was?
As advertisements are often confusing and hard to analyze, this Until.com ad proposes some interesting questions: is Walsh selling sex or promoting her career? What would happen if Walsh was seen wearing clothes instead of her signature bikini? Would anyone know who she was? Would the advertisement recieve less attention?
These questions need to be considered when portraying women in a sexual light, especially when coupled with a product or good cause. It not only confuses the reader, but continues to delineate the types of stereotypes that we have, not only for women, but women in sports.
VOLLEYBALL: Ad Campaign for Volleyball
Here we have yet again, another ad promoting a volleyball tournament by showcasing a woman's butt in a bikini. By analyzing this ad in conjunction with the other ad's used for this campaign, one can see that the company chooses to sell sex rather than sport.
The bikini the woman is wearing is not even a sports bikini, but has a chain-link bottom that holds it together. One could argue that this is a fashion-statement and promotes the great bodies that volleyball players yeild. However, by only showing this woman's butt, it makes their message loud and clear. The woman's face is no longer important, her talent for the sport or even her ability. Yet, what is important, is her butt. Her butt is what sells tickets. Her butt is what men want to see when they watch volleyball. They don't care about the game or who wins or how well the women play, but how good their butt looks in a bikini.
Unfortunately, this is not representative of women volleyball players, and reduces them down to objects. Sadly, women are not praised for their athleticism and are continously being portrayed as sex objects for men. If the media and producers of media in sports related advertisements continue to see women as objects rather than competitors and for the talent they possess, it negates women's equality and continues to perpetuate the oversexualized negative attention that they are misrepresented for.
VOLLEYBALL: Promotion through objectification
This promotional advertisement for the AVP tour is clearly taking a women's butt and objectifying it to sell tickets for a volleyball tournament. The backside of women volleyball players is something that is overly problematic within the advertising industry. Media tend to use this as a tool to not only sell a product or tickets in this case, but have yet to realize the implications for their actions.
By focusing in on a specific object, such as a woman's butt, the advertising industry is selling sex, negating women and telling the viewer that the sole importance of watching a volleyball tournament is to see women's bodies. The women who are being objectified in this are not only the hard working and athletic volley ball players, but all women in general. Rather than showing a women playing volleyball in an athletic and positive light, the ad merely shows a woman's backside as her only 'asset'.
Women are continually being scrutinized through the media and portrayed in a negative light, and society continually wonders why eating disorders and violence cointinue to prevail in our society. How can we continue to promote oversexualized images of strong women when all we do is promote their body parts in order to sell products?
VOLLEYBALL: More than just the view from behind
This advertisement or poster is the typical focus for most male directed ad's. It centers on the physical and promotes sexuality for women. It clearly identifies volleyball as a sport that is not about the athleticisim, but merely an opportunity to watch women run around in bikini's. In addition to this objectification of women, the ad generalizes and promotes the idea that all Brazilian women have nice butts, for lack of a better term. The ad focuses on their backsides and does not provide any indication that women in volleyball are competitors, athletic or positive. It clearly stipulates the notion that volleyball excentuates and provides men with the opportunity to, yet again, view women as sexual objects that can only be represented through over-sexualized images rather than athletes or competitors.
Volleyball's role in the sports areana is interesting within advertising because much of the advertisements promoted for the sport, tend to focus on beach volleyball. The media takes a sport that is rigourous and intense and provides the viewer with images of bikini clad women that are freshly oiled up and seen as spectacles for male pleasure. Their backsides are the main focus of any ad, along with their rock-hard ab's. Rather than promoting the sport or focusing on the athleticism and talent of these women, they choose to focus on the body and objectify women through their ability to run around in a bikini. Is there a way media producers can showcase the hard work and dedication that goes into playing beach volleyball or how their rock hard bodies are a result of their athleticism and physical abilities? In an effort to combine the two powerful sources-- sex and sports-- advertisers need to empower women yet diffuse the ideas of sexuality in order to hinder negative stereotypes.
SOCCER: Sporty or Feminine?
This is a fashion ad done by Bebe, the model is dressed in extremely feminine attire with a turquoise dress, hair piece and heels. However the model is not in a location you would expect with this kind of appearance. She is sitting in the middle of a soccer field with a soccer ball balanced on her feet and even the ball is decorated with stars and glitter.
Even though this is a fashion ad and not an advertisement for the sport of soccer itself it still bounces between the line of being ultra feminine and sporty. To many, the idea of a woman being both sporty and feminine seem like polar opposite traits however there are plenty of women that play sports and enjoy dressing up. Women are expected to always look their best and therefore playing a soccer game in the outfit the model is wearing is not far from the vision that has been put upon women. This is why women feel the need to put on makeup before playing even knowing it will come off mid-game. Women play sports because they enjoy what they are doing and should not have such high expectations of trying to look their best because unfortunately even during the game there are people still critiquing the way she looks. Women should be able to play hard and not worry about how others are perceiving the way they appear.
SOCCER: The Greatest Team You've Never Heard Of
This is a Nike campaign for the Women's U.S. soccer team. The copy reads: "The greatest team you’ve never heard of has together missed out on 13 proms, 74 birthdays, 21 Thanksgivings, and 989 boyfriends. And they don’t regret it. They know why they give up these things. They know that game-changing slide tackles and goals and championships and having a second family and doing it all for each other are the rewards. They know to put team above all else. They are the Greatest Team You’ve Never Heard Of."
The campaign reinforces the idea that women's sports are not given the attention they deserve. Men's soccer, football, baseball, and basketball are constantly in the news and given massive amounts of media attention. This is partly because these sports have enormous fan bases and therefore the media directs its focus off what sports teams and topics their audiences want to hear about. Nonetheless there should be an equal amount of attention directed at women's sports.
The women on this soccer team work hard to achieve their goals and they do it for the love of the game. They love soccer just as much as the men on the Men's Soccer team do and therefore should get as much recognition. As the copy states these women choose to give up important things in a girl's life all because of their dedication to the sport. All the effort they put into it and yet they are "the Greatest Team You've Never Heard Of."
SOCCER: Celebration / Sex Appeal
This is an image of a woman playing soccer however she is not wearing a typical uniform scantily clad in only her underwear. This once again proves the objectification of women in sports exists. The woman is wearing as little as clothing as possible and is in the middle of playing an intense soccer game. Women are supposed to be sexy and play just as hard. I find this image interesting because the moments that caused the biggest stir were when women soccer players like Brandi Chastain (pictured) were in the midst of celebrating took off their jersey revealing their sports bra underneath. These acts of celebration drew attention both positive and negative, yet it is perfectly acceptable to create a photo shoot with a woman wearing even less than those women players were wearing. A sports manager who manages some women from the WNBA commented on such incident stating, "I bristle when people criticize women for flaunting their sexuality in sport, because men have done that forever. I thought it was uplifting."
Sunday, July 25, 2010
BASEBALL: Fact from Fiction
So for the last blog, I decided to conclude with something a little more fun. The main purpose of our project was to show how females are portrayed in sports, in my case particularly baseball. After viewing various articles, pictures, and advertisements it was clear that the top three stereotypes of females in baseball are 1) Not at all 2) Butch, Dyke, and Lesbian Softball Player and finally 3) Glittery and Glamorous Baseball Wife.
The first three ESPN covers show the first stereotype: Baseball is only for guys. When I looked up "ESPN Baseball Covers" there were no females portrayed except for the scantily clad image of Anna Benson lying naked in a pile of baseballs. Clearly, baseball, the diamond of dreams and Americans favorite past time, is a sport that is strictly limited to Males.
The last image shows the last two stereotypes: The Butch, Dyke, and Lesbian image versus the Trophy Wife/Cleat Chaser image.
The first three ESPN covers show the first stereotype: Baseball is only for guys. When I looked up "ESPN Baseball Covers" there were no females portrayed except for the scantily clad image of Anna Benson lying naked in a pile of baseballs. Clearly, baseball, the diamond of dreams and Americans favorite past time, is a sport that is strictly limited to Males.
The last image shows the last two stereotypes: The Butch, Dyke, and Lesbian image versus the Trophy Wife/Cleat Chaser image.
TENNIS: Over-sexed Femininity
Anna Kournikova's K-Swiss "Keep it Pure" ad
This ad has a few different references to it. The "Keep it Pure" ad refers to the stereotype female's purity and striving to be "pure" and uncorrupted. At the same time, the "Keep it Pure" slogan somewhat contradicts her female body posture of lying down on the court in a submissive and passive demeanour.
Serena Williams "The Body Issue"
This Sports Illustrated of Venus Williams is highly sexualized. She is pretty much naked, and the only ways her private body parts can be covered is by her own body part. What does this say about female sports figures? It says that even as much as women try to change the way they are portrayed in the media, there is still some power that tries to demean and demoralize the female body despite the fact that this female has a positive reputation in the sports world.
Kournikova Body Shots
Over-sexed femininity means that advertisers have taken the body too far, past conservative to exploitation and objectification. There are several pictures of Anna Kournikova laying down on the ground which demonstrates her submissive role on the court. She looks like she can’t help herself off the ground and she’s waiting for someone to pounce on her. Not to mention there are pictures of all her female body parts over exaggerated and objectified. Then there is Serena Williams completely naked in a Sports Illustrated spread, which I think has gone completely over the top and it belongs in Playboy or of the likes. These are just some examples of over-sexed femininity.
This ad has a few different references to it. The "Keep it Pure" ad refers to the stereotype female's purity and striving to be "pure" and uncorrupted. At the same time, the "Keep it Pure" slogan somewhat contradicts her female body posture of lying down on the court in a submissive and passive demeanour.
Serena Williams "The Body Issue"
This Sports Illustrated of Venus Williams is highly sexualized. She is pretty much naked, and the only ways her private body parts can be covered is by her own body part. What does this say about female sports figures? It says that even as much as women try to change the way they are portrayed in the media, there is still some power that tries to demean and demoralize the female body despite the fact that this female has a positive reputation in the sports world.
Kournikova Body Shots
Over-sexed femininity means that advertisers have taken the body too far, past conservative to exploitation and objectification. There are several pictures of Anna Kournikova laying down on the ground which demonstrates her submissive role on the court. She looks like she can’t help herself off the ground and she’s waiting for someone to pounce on her. Not to mention there are pictures of all her female body parts over exaggerated and objectified. Then there is Serena Williams completely naked in a Sports Illustrated spread, which I think has gone completely over the top and it belongs in Playboy or of the likes. These are just some examples of over-sexed femininity.
TENNIS: Healthy Feminity
Serena Williams in a Breast Cancer Awareness Campaign
Here is a picture of Venus Williams in a breast cancer awareness campaign. She portrays herself against standard stereotypes of "black and female," instead she is a role model, a humanist, and firstly a professional sports player. Here we can see in this ad that Serena's body is painted in a positive light and she demonstrates humility. I think seeing a professional tennis player in a renown awareness ad campaign demonstrates just goes to show that she is not just a face, she is not just another female model, she a role model for other aspiring female sports players that devotes a piece of herself to a cause.
Anna Kournikova in a K-Swiss ad
Kournikova is dressed to impress, aspiring to some of her female stereotypes, objectifying select features like her legs and stomach but yet its conservative objectification. She isn't overtly exploiting her body and she is portrayed in a graceful, positive light.
Venus Williams in a Sports Illustrated Swimsuit spread
This is a great ad of Venus. She is sexy, she is confident, she is showing off the body her sport has built her. She isn't overly objectified; she is classy and sophisticated. This ad is a positive ad because there is nothing wrong with female body as long as it's portrayed in the right context. This ad is for sports illustrated, so its understandable they are going to use a female model that is wearing less clothing because they want to demonstrate their physical fitness.
What is healthy femininity? These three women are portrayed in the media as women that are empowered by their sport, emphasized their feminine figure, portray themselves in a soft and assured manner, humanized but looked at, feminine stature and confident in their bodies. Even though these women are using their fame and their bodies bring awareness to a product, all of these women are portrayed in positive light.
Here is a picture of Venus Williams in a breast cancer awareness campaign. She portrays herself against standard stereotypes of "black and female," instead she is a role model, a humanist, and firstly a professional sports player. Here we can see in this ad that Serena's body is painted in a positive light and she demonstrates humility. I think seeing a professional tennis player in a renown awareness ad campaign demonstrates just goes to show that she is not just a face, she is not just another female model, she a role model for other aspiring female sports players that devotes a piece of herself to a cause.
Anna Kournikova in a K-Swiss ad
Kournikova is dressed to impress, aspiring to some of her female stereotypes, objectifying select features like her legs and stomach but yet its conservative objectification. She isn't overtly exploiting her body and she is portrayed in a graceful, positive light.
Venus Williams in a Sports Illustrated Swimsuit spread
This is a great ad of Venus. She is sexy, she is confident, she is showing off the body her sport has built her. She isn't overly objectified; she is classy and sophisticated. This ad is a positive ad because there is nothing wrong with female body as long as it's portrayed in the right context. This ad is for sports illustrated, so its understandable they are going to use a female model that is wearing less clothing because they want to demonstrate their physical fitness.
What is healthy femininity? These three women are portrayed in the media as women that are empowered by their sport, emphasized their feminine figure, portray themselves in a soft and assured manner, humanized but looked at, feminine stature and confident in their bodies. Even though these women are using their fame and their bodies bring awareness to a product, all of these women are portrayed in positive light.
TENNIS: Feminine Masculinity Ads
Here we see Serena Williams as a strong, confident, mildly aggressive woman in an advertisement for Nike. She displays common masculine characteristics like seeking worthy opponents to be ranked no. 1. This description of Serena in this ad demonstrates a side of a woman that defies all characterized feminine attributes; she is not soft, sweet, nice and kind. She is strong, confident, self-assured, secure and will beat anyone to defend her title.
Here we see Serena Williams aggressively going for a shot. She displays characteristics of female agressision, sportsmanship, agility, and overall ability. This picture demonstrates to us as viewers and onlookers that the female sport has evolved and has become not just an act for men to participate in, but for women to embrace and strive to be. There is nothing wrong with females having an aggressive edge in a game, or be a positive role model for others who aspire to be like her.
Here is a series of pictures of Anna Kournikova in her candid moments in the game. These shots are not the photos you seel in K-Swiss advertisements, they arent the photos you see of her done up for a photoshot, they are photos of her in a game. This is real, shes a real person rather than a manufactured product of an endorsement company. She has a talent that she strives to perfect, and despite of her looks, she continues to shock an awe all those who watch her on the court. She may fall into some stereotypical titles like "blonde" or "jock," but for the most part she is a women playing a sport that she loves even if it means she has to break a sweat.
Saturday, July 24, 2010
BASEBALL: Softball Stereotypes
In the following pictures we see females portrayed in a very masculine demeanor. Softball, what we consider baseball for females, creates a more masculine stereotype. Instead of the glamour, glitter, and shine we see with baseball wives, Softball players are generally viewed as butch or lesbian.
The pictures all show females playing softball. Through their expression, their physical appearance, and simply by how they stand, they each create a very masculine and dominant vibe. They are all hardworking aggressive women who work hard to win hard.
Besides from the butch and masculine look these females have, many associate softball players being lesbian. Although there IS a good amount of lesbian softball players, this generalization should not be made for every softball player. These athletes are generally very built in the upper body with very strong defined arms, they have a manly look to themselves. In many cases, a woman who can perform in a sport as well or better than a male, many would automatically associate them as being lesbian. There is a sort of stigma created that says "if you aren't a male, you can't play sports..."
It is very unfortunate that people associate playing softball as butch and gay. Softball players are straight, gay, bi, and questioning. They come in all sizes and shapes. Media should recognize all of these hard working and confident players as valued members of the team.
BASEBALL: Love on the Diamond
"Girls only like baseball because of good looking guys" Big Misconception.. I take this stereotype pretty personally. Being that I LOVE baseball and have been following the Padres religiously for a while now, I often come across that stereotype that women only like baseball because of good looking guys or because they are cleat chasers.. Why does every female that happen to follow baseball, is passionate about a team, know the latest trades, and know all of the minor league farm teams AUTOMATICALLY make you a cleat chaser? Females shouldn't be limited to the latest news that only deals with shoes, dresses, makeup, reality tv, etc.
I think its funny that when guys come up to me at a baseball game, they automatically assume that I know nothing about baseball. Many times, guys get scared, intimidated or think its just plain weird that I know what a 3-6-1 double play is, a sacrifice bunt, or even more pathetically, what a strike out is. Despite all this and my love for baseball, I won't deny that good looking players on the field does make baseball a little more enjoyable. However, take the good looking players off of the field, I still love baseball more than any other sport. You experience a type of adrenaline rush when you see a great play, strike out, save, etc.
Now I will admit, out of all the baseball games I have been to within the past half a decade, it still does perplex me when I hear a girl ask her boyfriend, "Bob, whats a ball? Why is that guy out? How many outs is there?"
Baseball is a game of rich tradition. It is not only about precision but passion as well, not only strength but grace. Baseball is more than a game for me... It is a lifestyle.
I think its funny that when guys come up to me at a baseball game, they automatically assume that I know nothing about baseball. Many times, guys get scared, intimidated or think its just plain weird that I know what a 3-6-1 double play is, a sacrifice bunt, or even more pathetically, what a strike out is. Despite all this and my love for baseball, I won't deny that good looking players on the field does make baseball a little more enjoyable. However, take the good looking players off of the field, I still love baseball more than any other sport. You experience a type of adrenaline rush when you see a great play, strike out, save, etc.
Now I will admit, out of all the baseball games I have been to within the past half a decade, it still does perplex me when I hear a girl ask her boyfriend, "Bob, whats a ball? Why is that guy out? How many outs is there?"
Baseball is a game of rich tradition. It is not only about precision but passion as well, not only strength but grace. Baseball is more than a game for me... It is a lifestyle.
BASEBALL: Trophy Wife Stereotype.. The diamond isn't so glittery.
So lets begin by defining what a "trophy wife is.." Definition: Trophy wife is a highly pejorative term, usually applied to a physically attractive younger woman married to a man who has a high level of success, be it physical, financial, or otherwise. Usually, the Trophy Wife is not the first wife of the man who has a high level of success and has little to do with the achievement of that success. The term "gold digger" is used to describe a woman who intentionally seeks this arrangement.
The picture above shows 4 beautiful ladies, all who happen to be married to the World Series Winning Yankee players. From left to right, the photo includes the wives of AJ. Burnett, CC Sabathia, Alex Rodriguez, and Melkey Cabrera. The second picture is a cover that shows Anna Benson, wife of Atlanta pitcher Kris Benson, laying naked in a pile of baseballs. Anna Benson is perhaps one of the most noted or recognized "baseball wives."
THE SIDE THAT WE SEE: It's sad to say that when you think of baseball and females, one of the only stereotypes that you get is the "trophy wife" or "cleat chaser." In the first picture you see four beautiful ladies married to star baseball players. Many of the ladies lose their identity and are not recognized as themselves but as a collective whole, "the baseball wives." Besides being married to a star baseball player, it is sad to say that no one really knows who these girls are. People see these ladies as the pretty wives that watch their husband play ball. These ladies live the glamorous life, walk down to the first rows next to the dugout with their 8 carat rock, place their Louis Vuitton purse atop of dozens of broken peanut shells, almost twist an ankle walking in their 5 inch stilettos with perfectly manicured toes, and always happen to have tight, toned, tan heavenly bodies. Some might stereotype these girls as being just dumb or ditzy beauty queens however in many cases, this is definitely not true.
THE SIDE THAT NO ONE KNOWS ABOUT: Baseball player wives have to be independent ladies as their husbands are on the road literally 8 months of a year. While their children are sick and suffer from disabilities, the wives are in charge of taking the kids to soccer practice and school. When "hot baseball wife" Anna Benson gets the call that her husband has been traded, she is in charge of moving the family (kids, house, pets, etc.) On top of all of this, many baseball teams have a "baseball wives club." These ladies get together and organize various community service events. From creating raffles for the fans to working with various charities, these females try to use their slight stardom received from their husbands to do some kind of good.
The last picture of Anna Benson shows the sexualized side of baseball wives. Anna Benson is lying in a pile of baseballs naked. She is portrayed as just another object laying in the pile of balls. Her private parts are covered by the mere stitchings from the baseball. The side captions that show the theme of this edition include "hookups, hangouts, and hell raisers." All three of these words give a negative connotation towards the baseball wife. It suggests that she is used as just a hookup and takes away all her dignity. One thing that the cover does not reveal is that Anna Benson was voted as one of the "hottest baseball wives." In a way, this creates the stereotype that you have to be "hot" in order to be a baseball wife. The annual "hottest baseball wife" promotes a horrible message. Women are not only demoralized but constantly scrutinized. It relays to the public that baseball wives are only there for sex, beauty, glamor, and as sexual objects for males to use and look at.
At the end of the day, I guess I could understand WHY people are quick to say that these females are JUST cleat chasers or trophy wives... The general stereotype when it comes to the world of sports is that male players are commonly associated as being womanizers... Sports stars, particularly MLB stars are notorious for being less than faithful being on the road 8 months of a year. So if that is what these athletes are known for, why do these females stay in the unfaithful relationships? Well of course everyones easy answer for this would be: "TROPHY WIFE.... or CLEAT CHASER!"
THE SIDE THAT NO ONE KNOWS ABOUT: Baseball player wives have to be independent ladies as their husbands are on the road literally 8 months of a year. While their children are sick and suffer from disabilities, the wives are in charge of taking the kids to soccer practice and school. When "hot baseball wife" Anna Benson gets the call that her husband has been traded, she is in charge of moving the family (kids, house, pets, etc.) On top of all of this, many baseball teams have a "baseball wives club." These ladies get together and organize various community service events. From creating raffles for the fans to working with various charities, these females try to use their slight stardom received from their husbands to do some kind of good.
The last picture of Anna Benson shows the sexualized side of baseball wives. Anna Benson is lying in a pile of baseballs naked. She is portrayed as just another object laying in the pile of balls. Her private parts are covered by the mere stitchings from the baseball. The side captions that show the theme of this edition include "hookups, hangouts, and hell raisers." All three of these words give a negative connotation towards the baseball wife. It suggests that she is used as just a hookup and takes away all her dignity. One thing that the cover does not reveal is that Anna Benson was voted as one of the "hottest baseball wives." In a way, this creates the stereotype that you have to be "hot" in order to be a baseball wife. The annual "hottest baseball wife" promotes a horrible message. Women are not only demoralized but constantly scrutinized. It relays to the public that baseball wives are only there for sex, beauty, glamor, and as sexual objects for males to use and look at.
At the end of the day, I guess I could understand WHY people are quick to say that these females are JUST cleat chasers or trophy wives... The general stereotype when it comes to the world of sports is that male players are commonly associated as being womanizers... Sports stars, particularly MLB stars are notorious for being less than faithful being on the road 8 months of a year. So if that is what these athletes are known for, why do these females stay in the unfaithful relationships? Well of course everyones easy answer for this would be: "TROPHY WIFE.... or CLEAT CHASER!"
BASEBALL: Baseball no field of dreams for female athletes....
The main purpose of this blog is to show the different stereotypes women are portrayed as throughout various sports. Being that I am a HUGE baseball fan (FACT: I have not missed a Padres home game for 3 years) I thought baseball would be most appropriate. As I started brainstorming what I would write about, I came across a problem.... I realized "There really are NO females in baseball!"
With a total of 30 major league baseball teams (14 AL and 16 NL; not to mention the dozens of minor league teams) there are no teams that have a female baseball player. Why is this? I will admit that genetically, females do generally lack the physical attributes to play at the pro level but I am sure with proper training, there has to have been at least a handful who COULD have played with the guys... So why is this?
June 23, 1952 marks the day where all females were banned from the major and minor leagues. Although this ban, which is still effective today, prohibits all females from playing in the major and minor leagues, it does not stop them from participating in baseball teams at the college level or leagues apart of Independent Professional Baseball or Continental Leagues.
All in all, I think it is quite tragic that females are banned from playing in MLB and MiLB. Walt Whitman would say, "I see great things in baseball. It's our game - the American game." Why should this limit players according to gender. Clearly race has never been an issue as teams scout players from dozens of Latin American countries daily. Like men, women who have equal talent and love for the game and are willing to live, eat, sleep, and sweat baseball, CAN play baseball with the men at the professional level.
BASEBALL: Striking the boys out...
13 y/o Girl from Plant City, FL strikes out Boys from her little league with deadly 60+mph knuckle ball.
Chelsea Baker Article
This video talks about how Chelsea Baker has overcome the many stereotypes that have been placed on her because she is a female who plays baseball. Based on the previous blog that I wrote, it is clear that females are usually undesired "on the diamond." Baseball has been Americas favorite pastime; however, that seems to be strictly limited to the male population, playing that is.
The fact that Baker is the only girl on an all boys little league baseball team shows how the gender differences and stereotypes start at an early age. Baker describes some of the stereotype remarks that she receives from not only her teammate but many parents as well.... From "You should stick to softball" to "You ain't never gonna be able to play with the boys" Baker does not let these comments cease her love for baseball; nor does it halt her ability to be one of the very few in both the little league and the major league to throw a knuckleball.
Baker should be an inspirational role model to all females who wish to pursue a career in baseball or simply just to be able to play ball with the boys. Baker not only has the rare talent and genetic/physical attributes to play ball, but she also has the thick skin and passion needed to play on an all boys team. By being recognized as such a superb ball player at the age of 13, Baker is paving the way for women's participation in pro baseball here in America and throughout the world. Throughout inspirational leaders like Baker, opportunities expand and girls and women are once again given the chance to dream about playing in the Big Leagues.
Play Hard and Dream Big!
Monday, July 19, 2010
VOLLEYBALL
This advertisement is a clear in its purpose and message. The woman in the ad is Nora Tobin, a pro beach volleyball player. The ad argues that Tobin uses FRS and had achieved this perfectly muscular and sculpted body. However, the viewer can also find that it supposedly aids in her energy and performance for volleyball.
Tobin is not even looking into the camera, and as displayed by her bikini, is showing of and displaying her perfect body. This ad emphasizes the false advertising that is so prevalent in sports related ad's. Tobin may use FRS's products, however, as many know, sculpted muscles come from exercising and eating healthy--regardless of the supplements being used.
Without conclusive knowledge, one does not know if her perfectly toned body comes from playing beach volleyball professionally or from FRS, or from both of them. However, one can note that this advertisement is using her sexuality and body to sell the product. Often normalized and overlooked in advertising, product related advertising is showcased and accompanied by stick thin models or in this case shapely and toned women. The issue at hand is not that Tobin is promoting a product, but the fact that she is scantily clad.
The issue then is not that women cannot be seen as strong and athletic, but that it is becoming normalized for society. To look perfectly toned or stick thin has become something that society sees on a daily basis. It is a hard issue to fight, especially with advertisements that promote supplements, but yet again, we see women nearly naked trying to sell sex in disguise for a product.
Friday, July 16, 2010
Welcome to Falsified Femininity
Thanks for visiting our blog! We are a group of girls that are looking to challenge media stereotypes of women in sports through print and media advertisements. Here you'll find funny, controversial, confusing, outwardly outrageous and compelling advertisements both in print and online. We will begin to discuss what these advertisements mean for women and how these affect the views and images associated with athletic and sport-specific stereotypes about women in tennis, soccer, baseball, volleyball and golf. These advertisements are not just for show, but will hopefully begin a discourse on a much larger problem of representation of women in media, specifically through sports.
I hope you enjoy what we have posted and hope to get feedback from all of our readers on what you think!
Subscribe to:
Posts (Atom)