INTRODUCTION: Positive Ad Campaigns

Welcome to Falsified Femininity

Thanks for visiting our blog! We are a group of girls that are looking to challenge media stereotypes of women in sports through print and media advertisements. Here you'll find funny, controversial, confusing, outwardly outrageous and compelling advertisements both in print and online. We will begin to discuss what these advertisements mean for women and how these affect the views and images associated with athletic and sport-specific stereotypes about women in tennis, soccer, baseball, volleyball and golf. These advertisements are not just for show, but will hopefully begin a discourse on a much larger problem of representation of women in media, specifically through sports.

I hope you enjoy what we have posted and hope to get feedback from all of our readers on what you think!